Utah Media Group
  • 01-Dec-2018 to 31-Jan-2019 (MST)
  • Agency
  • Salt Lake City, UT, USA
  • DOE
  • Base + Commission
  • Full Time

Medical, Dental, Vision, Life Insurance, Disabilitiy, 401K


We are Utah's media leader reaching over 1 million adults in Utah every week.

Utah Media Group is committed to delivering the best publications, events and services for our advertising customers to engage with our audiences. Utah Media Group was incorporated in 1952 then as Newspaper Agency Corporation as the joint advertising, circulation and production arm of Deseret News and The Salt Lake Tribune, Utah's largest daily newspapers. Since then, our portfolio has grown to include magazines, niche publications, events and event management, mobile applications, direct-mail solutions, delivery services, printing services, creative services and real estate with a combined reach of more than 1 million people in Utah every week.

Strategy, Collaboration and Integration

Understanding an audience is essential to the growth and success of a business. Utah Media Group helps provide information on specific audiences through targeted demographic research defining the audience of our clients; what they want, need and like to do.

Advertising message and branding will be imprinted in the minds of consumers through various advertising mediums via Utah Media Group's print, digital and event advertising solutions. The frequency of a brand and message makes an impact on consumer recognition and their confidence in using a business.

Benefit Highlights:

While enhancing your career path and gaining valuable skills and knowledge - enjoy these awesome benefits!

  • Medical
  • Dental
  • Vision
  • Company Paid Life Insurance
  • Training Opportunities
  • Paid Vacation
  • Paid Holidays
  • Excellent Compensation Structure
  • Onsite Gym and Credit Union
  • Excellent Growth Opportunity
  • Short and Long Term Disability
  • 401K
  • Employee Discounts to local venues and/or attractions 

If you are looking for a career that boasts opportunity and a great work environment - Utah Media Group is the place for you! We are looking for you to help guide us in the next direction of another successful venture!

Purpose:

The Digital Marketing Manager will leverage online assets such as search, social media, email, and programmatic display management. Connecting clients to the appropriate channel in order to maximize their reach to their customers. Additionally, work with clients to develop content strategies that can be implemented with our creative team. This role will develop, implement, track, and optimize the digital marketing efforts used across all lines of business. 

Naturally communicative, passionate, and adaptable to any situation. You understand that your role is to be the voice of the client internally, and out of the agency externally. You are going to need lots of digital project expertise, a strategic mind and the ability to proactively recommend solutions to help our clients stand out. You have incredibly strong interpersonal and communication skills. You're a driver, hyper-organized, even-tempered, respectful, a good manager and willing to collaborate with a team of talented people. You take great pride in your work ethic and you are comfortable with the demands this role will require from the start. You seek ownership of projects and understand that you play a key part in their success.

You'll be handling day-to-day account management responsibilities on multiple accounts and/or projects, including, but not limited to, the roles and skills found below. 

Roles and Responsibilities:

  • Work with a team to create comprehensive strategies to improve rank, conversion, and overall traffic for internal products and eternal clients
  • Work with account managers and clients to develop appropriate digital advertising and content strategies
  • Manage, track, and report on PPC/CPM ads.
  • Create and manage social media campaigns
  • Responsible for making strategic decisions that are tied to all search related deliverables
  • Provide consultation on all aspects of SEO, PPC, CPM and email campaigns with clients and account managers
  • Responsible for the successful "integration" of SEM and social media as related to client accounts
  • Optimization of on-site content.
  • Recommendations for new content creation
  • Conversion rate optimization (CRO)
  • Measurement and performance reporting
  • Research and analysis of competitor sites
  • Assist account manager in meeting with clients monthly to discuss strategy and review progress

Competencies:

  • Experience in a variety of strategies including inbound marketing, SEO, marketing database, email, social media, and online advertising campaigns.
  • 5+ years experience in digital marketing - agency experience preferred.
  • Proven expertise in on-site SEO, PPC, conversion rate optimization, and remarketing strategies.
  • Experience with Adwords, Analytics, and Webmaster tools
  • Working knowledge of HTML and JavaScript
  • Strong understanding of major search engine algorithms
  • Ability to identify and recommend solutions to technical hurdles
  • Must be able to compare data and analyze tactics to maximize results
  • Experience with direct-to-customer marketing
  • Proficient in website and social media analytical tools
  • Strong analytical skills with a keen ability to interpret and translate data into campaign/business strategy
  • Knowledge of A/B testing
  • Knowledge of best practice in user experiences, SEO and other web standards
  • Must be innovative and possess the ability to drive vision into reality
Utah Media Group
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